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Junior User Acquisition
Bounty $ 129.6
1 opening
Hanoi, Vietnam
Full-Time
You will love it
In-Office
Posted ago
Specialty:
Experience Level:
1-2 years
Management Level:
None people
English Level:
Conversational
About the Job
UCTalent is seeking a Junior User Acquisition specialist for an IT and digital solutions company located in Hanoi, Vietnam. This full-time, on-site role is perfect for a Digital Marketing professional with at least 1 year of experience in mobile app user acquisition, reporting directly to the CMO. The company specializes in mobile application development, game development, web applications, CRM/ERP development, and digital marketing support. As a member of the team, you will be responsible for executing and optimizing mobile ad campaigns to drive user growth and achieve critical performance targets.
Responsibilities
Core Role/Responsibilities:- Execute ad campaigns by app, network, and geo.- Monitor and optimize CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, creative win rate.- Analyze cohorts, track LTV to adjust business strategy.- Able to perform A/B testing for creatives, audiences, and campaign settings- Proactively test new audiences, expand ad networks.- Basic knowledge of mobile attribution (AppsFlyer/Adjust/Firebase).KPI:- Optimize Spend Efficiency- Maintain CPI within target thresholds- Optimize Cost Per Trial and Cost Per Paid User- Achieve D7/D30 ROAS targets- Improve Trial-to-Paid Conversion Rate
- - Increase Subscription Renewal Rate
Minimum Qualifications
Experience Requirement:- 1 –1.5 years of hands-on experience in Mobile App User Acquisition.- Experience running performance campaigns on Meta Ads, Google Ads, or TikTok Ads.- Basic knowledge of Subscription, IAP, or Ad Monetization models.- Familiarity with AppsFlyer/Adjust and Firebase is preferred.- Strong learning ability and data-driven mindset.
Skills Requirement:- Proficient in monitoring and optimizing key UA KPIs, including CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, and Creative Win Rate- Ability to analyze cohorts, retention, LTV, and ROAS.- Strong knowledge of mobile attribution and MMP metrics.- Able to independently identify creative winners and optimization opportunities.- Basic understanding of P&L and UA budget optimization.
Tool stack:
Skills Requirement:- Proficient in monitoring and optimizing key UA KPIs, including CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, and Creative Win Rate- Ability to analyze cohorts, retention, LTV, and ROAS.- Strong knowledge of mobile attribution and MMP metrics.- Able to independently identify creative winners and optimization opportunities.- Basic understanding of P&L and UA budget optimization.
Tool stack:
- AppsFlyer, SensorTower, AppTweak, Firebase, Amplitude/Mixpanel, Superwall/RevenueCat.
Benefits
- Social Insurance (SI) with adjusted rates based on seniority (starting at 5,500,000 VND/month, increasing after 2 and 5 years of service).
- Annual Health Check-up: At least once a year, with a budget of 1,500,000 VND/person for employees with >= 1 year of service.
- Private Health Insurance Package.
- Family Health Insurance Package (under consideration).
- Provision of necessary equipment for work.
- Mid-year Company Trip.
- Year-end party.
- Internal Training Policy.
- External Training Policy.
- Support for personal events (sickness, maternity, bereavement, wedding) as per current legal regulations.
- Sports and Fitness activities.
- Other welfare benefits including Children's Day bonuses (500,000 VND/person/time), Saturday Off, and 13th Month Salary.
- Entertainment equipment.
- Performance Bonus.
- Company activities for holidays, birthdays, and "Happy Friday" events.
- Commission: 1.2% - 2.2% per month, based on AdMob reports for ad revenue and Google Play Console reports for In-App Purchase (IAP) revenue (minus 15% platform fee).
Interview Process
- R1: Technical Interview with CMO.
- R2: Culture fit with OM & CEO
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