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Consumer Insights – Senior Analyst

Bounty: $ 800

Ho Chi Minh City, Vietnam

Full-Time

You will love it

Hybrid

Posted 2mo ago

Specialty:

Data Analyst

Experience Level:

2-4 years

Management Level:

None people

English Level:

Fluent
Skills & Technologies

CRO and A or B Testing

Data Visualization

Loyalty and Retention

Data Analysis

Data Driven Decision

Dashboard

Storytelling

Consumer Behavior Drivers

Market Research

SQL

About the Job
We are hiring a Consumer Insights – Senior Analyst to support the build-out of a consumer insights function based in Vietnam, with a primary focus on the US market.This role is responsible for using data to deeply understand customer behavior, identify high-value segments, support retention and loyalty initiatives, and translate insights into clear, actionable recommendations for product, marketing, and leadership teams. You will work closely with a strong AI (LLM) and data engineering team that is building data → insights → action loops.This is an ideal role for someone excited about AI-powered consumer insights, hands-on analytics, and working in fast-paced, ambiguous environments.
Responsibilities
  • Analyze customer behavior by diving deep into purchase patterns, retention curves, cohort performance, and customer journeys to understand drivers of engagement and churn
  • Build recurring reports and dashboards used by the business to track customer health and inform decision-making
  • Conduct deep-dive analyses to answer “why” something is happening and provide clear insights and recommendations
  • Support retention and loyalty initiatives by analyzing campaign performance, test results, and program effectiveness
  • Develop a strong understanding of the business, including retail, ecommerce, and delivery operations and key performance metrics
  • Build and maintain customer segmentation frameworks based on behavior, value, and lifecycle stage
  • Leverage modern analytics and AI-powered tools to work faster and uncover insights at scale
  • Translate complex data into clear, actionable stories for product, marketing, and leadership stakeholders
Minimum Qualifications
  • 3–5+ years of experience in analytics, consumer insights, consulting, or similar roles (e.g. market research, ecommerce analytics)
  • Experience working with US or international companies
  • Fluency in English with strong data-focused communication skills
  • Strong SQL skills with the ability to independently pull, clean, and analyze data
  • Solid understanding of key business metrics, including retention rates, cohort analysis, customer lifetime value, funnel conversion, and repeat purchase behavior
  • Proven ability to translate complex data into clear insights and recommendations for non-technical stakeholders
  • High attention to detail and analytical rigor
  • Curious, proactive mindset with the ability to investigate issues independently
  • Comfort working in fast-paced, ambiguous environments
Preferred Requirement
  • Experience in ecommerce, marketplace, DTC, or delivery platforms
  • Background in consumer insights, market research, or category management
  • Experience using BI tools such as Tableau, Looker, or Power BI
  • Exposure to customer data platforms or marketing analytics tools
  • Understanding of experimentation and A/B testing frameworks
  • Interest in or exposure to modern AI tools applied to analytics and insights
Benefits
  • Competitive and negotiable compensation package
  • Hybrid working model (work from home every Wednesday)
  • MacBook Pro provided for work
  • Bonus: 13th-month salary
  • Weekly learning sessions and team offsites
  • Close-knit, small team culture
About The Company
UCTalent
UCTalent
UCTalent is a Trusted Decentralized Talent Network disrupting the $320B+ recruitment industry. We use Blockchain and AI to decentralize headhunting and professional development. Based in Da Nang, we are building a global product.
UCTalent
UCTalent
UCTalent is a Trusted Decentralized Talent Network disrupting the $320B+ recruitment industry. We use Blockchain and AI to decentralize headhunting and professional development. Based in Da Nang, we are building a global product.

UCTalent

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